Founder's Blog

Ducati Turns 100 and Remembers That Desire Is A Business Model
Ducati’s Collezione 100 is not really a motorcycle launch. It is a controlled act of temptation. For its centenary, Ducati unveiled ten numbered motorcycles, each limited to 100 units, each tied to a major moment in the company’s history. That alone would have been enough to make collectors start quietly checking bank balances and pretending they are “just curious.” But Ducati went further: special liveries, unique components, numbered plates, certificates of authenticity, matching riding gear, and even numbered art prints signed by Italian artist Ugo Nespolo. Ducati is not selling... Read more...
Lane Filtering, Lane Splitting, and Rider Safety: A 2026 Plain-English Guide
Lane Filtering vs. Lane Splitting: What’s the Difference? People often use the terms interchangeably, but they usually mean different things. Lane filtering usually means a motorcycle moves slowly between stopped vehicles, often at a red light or in gridlocked traffic, to reach the front of the line. Lane splitting usually means a motorcycle rides between lanes of moving traffic. That difference matters. Many states that allow lane filtering still ban lane splitting. Utah, Colorado, and Arizona are good examples: they allow low-speed filtering under specific conditions, but they do not... Read more...
Zen and the Art of Motorcycle Maintenance
I first read this book back in high school, then picked it up again about ten years ago. It’s a haunting story about a motorcycle enthusiast confronting his demons, refining his values, and doing the hard work of looking inward. At its core, it’s an exercise in metacognition, a journey of self-reflection that leads to the ultimate realization of what that kind of effort can uncover. Mind-altering and life-changing, I recommend this book to anyone looking to question their beliefs, sharpen their perspective, and improve their life. Zen and the... Read more...
Happy Birthday, Beautiful
A strange thing about freedom: it is easier to celebrate than to practice. Practice asks more of us. It asks us to pay attention. To build something honest. To disagree without becoming cruel. To love a place without pretending it is perfect. To remember that gratitude and criticism can live in the same chest. That is the healthier kind of patriotism. Not blind worship. Not performative rage. Not costume freedom. Just the stubborn belief that a place is worth caring for, a life is worth building, and the road ahead... Read more...
Top 25 Movie Motorcycles
  Here’s my top 25 movie motorcycles, ranked by screen legend, design, cultural impact, and how badly they make you want to ride. Rank Motorcycle Movie Why it belongs 1 “Captain America” Harley-Davidson Panhead chopper Easy Rider The definitive outlaw-film motorcycle: stars-and-stripes tank, long forks, pure counterculture icon. Multiple bikes were built for the film. (The Sun) 2 Harley-Davidson Fat Boy Terminator 2: Judgment Day Arnold’s T-800 on a Fat Boy is one of the most recognizable motorcycle images in cinema. The model was new around the film’s release and became... Read more...
Royal Enfield at 125: Why the Brand Matters Again
There is something quietly impressive about a motorcycle brand making it to 125 years. Not just surviving, either. Surviving is one thing. Staying recognizable is another. Royal Enfield has managed to do both. In a motorcycle world that often feels obsessed with more power, more electronics, more angles, more everything, Royal Enfield has held onto something refreshingly simple. That is a big part of why I respect the brand. I own an Interceptor 650, and one of the things I love most about it is that it does not try... Read more...
The Best Motorcycle Chase Scenes Ever Filmed
A great motorcycle chase does something a car chase cannot. It puts the rider out in the open. No doors. No windshield. No steel cage pretending to be safety. Every turn feels personal. Every jump feels like a bad decision made beautifully. That is why motorcycle chase scenes hit differently. The best ones are not just fast. They have rhythm, danger, style, and a little bit of madness. Here are the chase scenes that still make riders lean forward in their seats. Terminator 2: Judgment Day The Los Angeles River... Read more...
Top 25 TV Show Motorcycles
Here’s my top 25 TV show motorcycles, counting scripted TV, reality/docuseries, anime/tokusatsu, and major small-screen bike icons.         Rank Motorcycle TV show Why it belongs 1 Jax Teller’s Harley-Davidson FXD Dyna Super Glide / Super Glide Sport Sons of Anarchy The modern TV outlaw-bike icon. Jax’s black Dyna is practically a main character and is widely identified as a 2003 Harley-Davidson FXD Dyna Super Glide/Super Glide Sport. (SlashGear) 2 Fonzie’s Triumph Trophy TR5 Scrambler Custom Happy Days The cool-guy sitcom motorcycle. Fonzie first used a Harley-Davidson Knucklehead, then... Read more...
The Meaning Behind “Alive by Luck. Fueled by Spite.”
Some brands are built around trends. Luck & Spite was built around survival. Not the dramatic kind. Not the kind that begs for sympathy. The quiet kind. The kind where you look back at everything that could have taken you out, slowed you down, or convinced you to quit, and you realize you are still here. That is where “Alive by Luck. Fueled by Spite.” comes from. It is not just a slogan. It is a statement of intent. A reminder. A line drawn in the dirt between what was... Read more...
130+ Motorcycles, One Cause, and a Perfect Sunday in Boston
This past Sunday, I had the honor of participating in the Distinguished Gentleman’s Ride, and it was an amazing experience, as always. The weather could not have been better, and Boston showed up in a big way. With more than 130 motorcycles riding together, the day had that perfect mix of style, community, purpose, and engine noise. There’s something special about seeing that many riders come together, not just for the love of motorcycles, but for a cause that matters. Our route took us through some great local stops, including Fenway,... Read more...
I'm Riding for Men's Health in The Distinguished Gentleman's Ride
On Sunday the 17th of May 2026, I'm riding in The Distinguished Gentleman's Ride with fellow men and women across the globe to raise funds and awareness for prostate cancer and men's mental health on behalf of Movember. Men die on average 6 years earlier than women and for largely preventable reasons. The number of men that are suffering is growing, and we need to do something about that. So, before I press my tweed and polish my boots, I'm asking you to join me in raising funds and awareness... Read more...